Time is Money!


Madame Jasmine Audemars, Chairman of the Audemars Piguet Board of Directors and Anatoly Iksanov, Bolshoi Theatre General Director, have signed a partnership agreement covering the next three theatre seasons.

Mr. Anatoly Iksanov, General Director of the Bolshoi theatre, said: “I am very pleased to see such a famous and renowned company as Audemars Piguet among the supporters and friends of the Bolshoi theatre, since I believe our companies share the same way of thinking: while preserving the best traditions, we consistently move with the times and aim to strike the right balance between our historical heritage and modern trends”.

Audemars Piguet CEO, Mr. Philippe Merk, expressed the company’s feelings in eloquent terms: “This is a great opportunity for the brand to associate our image with the Bolshoi theatre, a time-honoured institution with a global reach and which embodies the same values of Tradition, Excellence and Daring as our own Manufacture. The Bolshoi is a powerful symbol of Russia and its culture. It has earned incredible fame based on foundations very similar to our own: the artistic creativity, excellence and meticulous approach of its performers; along with the quality and the originality of the performances staged in Moscow as well as in the finest theatres around the world”.

Bolshoi Prima Ballerina Svetlana Zakharova has become
the first Russian Audemars Piguet brand ambassadress.